Who we are
Our history
Imagine a world where the delicious seafood you enjoy arrives not in the ubiquitous white boxes, but in packaging that protects both freshness and sustainability. This is the vision behind SUMBOX, the creation of Pablo, who dared to think outside the box and revolutionize the fishing industry.
This story begins with Pablo, an experienced fishing entrepreneur who, since 1997, witnessed firsthand the detrimental impact of expanded polystyrene (EPS), commonly known as pórex, on our oceans. While EPS offered practicality (cheap, lightweight, waterproof and insulating), its environmental impact was undeniable. As it disintegrates into microplastics, it threatens marine life and enters the human food chain.
Driven by deep concern and a desire to find a solution, Paul embarked on a relentless search. He looked for recyclable options, but the market did not offer anything that met the specific needs of the fishing industry. It was then that he decided to take matters into his own hands.
The Seafood entrepreneur’s journey has changed course. But this new venture to create a viable packaging alternative was not without its challenges. Countless trials and tests were conducted to ensure that the new packaging retained the crucial properties of EPS: insulation, waterproofing and food safety. Finally, after multiple failures and with unwavering dedication, Sumbox was born.
Sumbox is more than just a packaging solution; it is a testament to human ingenuity and a commitment to environmental responsibility. These innovative boxes boast impressive credentials: 90% recyclable paper composition and only 10% waterproof coating, which greatly reduces the plastic footprint.
Pablo’s brother, Ignacio, recognized the potential of Sumbox and joined the mission in 2021. His extensive experience in business management and marketing proved invaluable in broadening the company’s reach and furthering its mission to “de-plasticize the world of Seafood”.
Sumbox’s unique approach extends beyond the product itself. They collaborate with various companies depending on the territory, forging exclusive agreements that promote sustainability throughout the supply chain. One such partnership is with Hinojosa Packaging Group in Spain, whose 360 Green Packaging initiative aligns perfectly with Sumbox’s vision.
But the benefits of Sumbox go beyond environmental impact. Its innovative design allows it to be shipped in flat packs, optimizing transport efficiency and reducing CO2 emissions by up to 70%.
Sumbox’s success is a testament to the power of perseverance and a deep-seated belief in the potential of its vision. Its trajectory, marked by a 100% increase in sales by 2023, demonstrates the growing consumer demand for sustainable solutions.
“With growing concern about plastic waste and increased regulatory pressure around the world, SUMBOX’s paper-based solution will result in significant cost savings for producers as plastic packaging will be subject to increasingly higher fees and costs,” explains Ignacio, C.E.O. of Sumbox.
Today, Sumbox is produced in Spain and Portugal, with plans to expand to Chile in 2024. Its reach extends even further, with a growing network of partners and sales agreements secured in France, the Netherlands, Italy, Denmark, Australia, Germany and Belgium.
Paul’s final message to aspiring entrepreneurs in sustainable projects is simple but powerful: “Be patient and believe in your idea”. The Sumbox story embodies the essence of this advice: a testament to the transformative power of innovation, collaboration and unwavering determination in the fight for a sustainable future.
We are obsessed with customer service and the quality of our products,
only in this way will we be able to achieve our mission: to help our customers,
to help the Planet.
Production
We count on the best manufacturers to be able to serve our boxes all over the world.
In Spain and France, we are partners of
HINOJOSA PACKAGING GROUP
as part of its 360 Green Packaging range, aimed at substituting traditional plastic packaging for
paper / cardboard.
